I'm not the first to ask for or dream up a Steam PC game rental or rent-to-own service, but until they offer it, I don't see the harm in speculating. There is undoubtedly a huge market of untapped potential here. Other companies have offered rental services, but none come even close to the reach Valve has with Steam. Here is my idea for a Steam Rent-to-Own service:

Rent-to-Own Model

All game rentals cost a flat rate of $1 per day, and there is no limit to the number of concurrent rentals. The $1 is charged at the beginning of the day, adjusted for each time zone, and is good for that day. If the rental is started after noon, the $1 charge starts at the beginning of the next day.

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